Wayfinder creates a private website preview for your business using the real information and reputation you have already built online.
See the finished site first. Put it live on your own domain only if you want it.
Your online presence should reflect the business you have built.
You may already have loyal customers, strong reviews and years of experience. But when someone searches for your business, they may find no website at all, or one that no longer represents you properly.
That creates doubt at exactly the point when a potential customer is deciding whether to contact you.
Wayfinder gives them one clear, professional place to see what you do, check your reputation and get in touch.
You have already earned the reputation. Now you can have the website to match.
Getting a website should not become another job.
Traditional website projects often begin with forms, briefs, meetings, content requests and an upfront invoice.
Wayfinder begins with the website.
Nothing to plan
Your private preview is created before you are asked to make a decision.
Nothing to imagine
You can see the design, content and layout before spending anything.
No large upfront bill
There is no setup fee. The service costs £49 per month.
No technical workload
Wayfinder handles the domain, hosting, security and technical setup.
From private preview to live website
We create the preview
We use the genuine business information already available online as a starting point, including your services, opening hours, location, photographs and customer reputation.
The preview is private. It is not published, indexed or presented as your official website.
You check the details
Review the site, correct any information, replace photographs and confirm what should appear.
There is no traditional design brief and no need to start from a blank page.
We put it live
Choose a domain or connect one you already own. Wayfinder handles the hosting and technical setup.
You can then update your text, opening hours and photographs through a simple editing area.
Everything needed for a credible local business website
Professionally designed
A design selected to suit your type of business, with your real information, photographs and reputation at the centre.
Mobile-first
Built to work properly on the devices customers use when they are searching, comparing and calling local businesses.
Your own domain
Use an existing domain or choose a new one during setup.
Clear contact actions
Telephone, directions, opening hours, address and enquiry options are easy to find.
Genuine customer proof
Real customer feedback can be displayed with the correct attribution and source links.
Easy updates
Change your wording, opening hours and photographs without contacting a developer.
Hosting and maintenance
Hosting, security, SSL and ongoing technical maintenance are covered by the monthly plan.
Search-friendly structure
Clear page structure and LocalBusiness structured data help search engines understand important business details. Rankings and specific search appearances are not guaranteed.
Website builders give you tools. Wayfinder gives you the website.
A website builder still leaves you to choose a template, write the content, organise photographs, configure the domain and work out how everything fits together.
A traditional agency asks you to commit before you know exactly what you will receive.
Wayfinder reverses the process. You see the finished preview first, and only proceed when you are comfortable putting it live.
One site. One straightforward plan.
No setup fee. Monthly rolling. Cancel any time.
Already received a preview? Use the link in your email to view and activate your specific website.
- Your complete Wayfinder website
- One standard domain or connection to an existing domain
- Hosting and SSL
- Mobile-first design
- Contact and direction features
- Self-service editing area
- Technical maintenance
- Ongoing platform updates
- Basic support
Your domain remains yours. The Wayfinder-hosted website remains live while your subscription is active.
Your preview is private.
Wayfinder may create an unpublished concept using information already publicly available about a business. A preview is not connected to your domain, submitted to search engines or represented as your official website.
Nothing goes live until you:
- Choose to proceed
- Confirm the business information
- Approve the website
- Activate the monthly plan
No payment is required to view a preview.
Frequently asked questions
Has Wayfinder published a website for my business without asking?
Where does the information in the preview come from?
Can I change the website?
Can I use a domain I already own?
Who owns the domain?
What happens if I cancel?
Will the website put me at the top of Google?
Why is the service monthly?
Do I need any technical knowledge?
Is there a long-term contract?
You have already built the business.
Give it the website to match.
See what a professional Wayfinder website looks like before making any commitment.
Received a private preview? Open it using the secure link in your email.